Introduction

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Confidential
WELCOME

A little about you

Your professional profile helps us keep the study representative. Contact details are optional.

Which best describes you? Required
01 — 03

Your recent experience

Think about the last time you purchased clothing for business, an occasion or an important meeting.

01 When did you last buy formal clothes?

Your total spend in Indian rupees.

03 Do you usually buy readymade or custom-made?
04 — 05

What makes the difference?

The details that create confidence—and the frictions that get in the way.

04 What was the most frustrating part?
05 What matters most to you?

Choose your top three in order. We will mark them 1, 2 and 3.

06 — 08

Service, made personal

Imagine a formalwear experience designed around your calendar, setting and preferences.

06 Would you value a home or office fabric-and-measurement visit?

It may be from hospitality, retail, travel, banking or any other category.

09 — 10

Defining real value

One final thought on what earns a premium—and what you would redesign.

09 What would make you comfortable paying more?

Choose all that apply.

Answers stay here as you move back